A keynote is a talk that sets the tone for the conference. It is usually the first general session presentation of the conference, or the first speech of the day.
SOME HIGHLY TECHNICAL SPEAKERS CAN SUCK THE ENERGY OUT OF A ROOM.
We make sure that does not happen.
Some speakers focus on motivation and inspiration, and can address any kind of audience. Others are more topical – they may specialize in sales, marketing, finance, etc., and can deliver content that is more relevant to a specific audience. Others focus on specific topics, say, coping with change. No matter the subject, we however, use humor.
There’s no right or wrong answer as to the type of keynote that will work for a particular group of people. The conference organizer has to consider the audience, whether they share the same needs and motivations, etc. to try to choose a speaker that will work for most or all of them. Humor and a professional but non-threatening demeanor has proven to be highly effective.
Keynote speakers need to have experience on stage and the ability to connect with an audience on an emotional level.
The keynote address may entail an opening Keynote and closing Keynote speaker. An opening Keynote speaker is brought in to set the underlying tone and summarize the core message or most important revelation of the event. A closing Keynote speaker will be engaged to end a conference on a high note and leave audiences with a sense of optimism. If an event is held over a longer period, it is not unusual to have a different Keynote Speaker for each day of the event.
No matter how many Keynote Speakers there are, the ones that people remember are the ones who personalize their talk. We make sure to get to know the company, and the people behind the company because being inclusive and humorous is highly valued by audiences who do not expect the unexpected.