We consult confidentially with governments, corporations, educators, organizations, companies and individuals.
The premise behind Techno-Marketing™ is to integrate extraordinary technologies, special Fx, techno-art, interactive show experiences and futuristic icons into exhibits, leisure, entertainment, resort, gaming, museum and retail properties. Our clients have become extremely successful in capturing the attention and admiration of today’s more demanding audiences who, in the presence of our less threatening Techno-Marketing™ tools, become willing recipients to an educational or commercial message, with little or no resistance. IRI is the one company whose expertise encompasses all the crucial disciplines required for consumer interest and retention.
A Techno-Marketing™ environment relaxes consumers already inundated by aggressive pitching. How? By slowing down time.
All successful Techno-Marketing™ strategies have one thing in common – the ability to amaze, mystify and entertain audiences due to their originality and technological advancements. Once you have invested your budget into the design of an impressive stage, trade exhibit, or consumer environment, there still remains the challenge of keeping a potential customer long enough. Most consumers feel overwhelmed and this creates stress. If you can provide them with relief with superior communication tools, they will reward you with their extended attention and curiosity. Time and again, crowds swell around a Techno-Marketing™ installation because a customer becomes so enthralled, they gather up friends to share the excitement. Your brochures will disappear; your business cards will vanish. Your message is heard and, more importantly, remembered while reinforcing your image as an innovative industry leader.
International Robotics Inc. began in the field of Special Education specifically – Interactive Technologies – for diagnostic, prescriptive and remedial tools for the Learning Disabled and other Special Needs groups. This led us to develop psychologically-designed, interactive technologies with anthropomorphic forms…robots.
Thus was born Social-Robotics and Technology-Psychology (the relationship between human beings and technology).
In forty years – because of our involvement with developing technologies – we’ve acquired an intimate relationship with the potential of technology now and in the the future. We created an educational lecture called, “If You Can Dream,” (CLICK TO READ “If You Can Dream” PDF) which translates our knowledge of present and future technologies into a motivational vision of the astonishing solutions which civilization is about to witness. “If You Can Dream” addresses technological breakthroughs in agriculture, energy, transportation, medicine, water, Space Exploration, the functioning of the mind, the very DNA of our universe, Organic Technology, and how science & theology are making peace with each other.
We created “If You Can Dream” in order to motivate and empower young architects of the future by introducing them to the discovery, opportunities & solutions their planet will soon have access to. IRI has spent the last 40 years developing our own research capabilities for investigating, locating and linking with research & development teams as well as manufacturers of trendsetting technologies in every imaginable industry.
WHO WE HELP
We consult confidentially with governments, corporations, educators , organizations, retail giants, and other groups with whom we share our vision or help to gain access to products and technologies which permit them to further their evolution, grow their business or expand their industry. Contributions include educational campaigns, science & technology museums, retail centers, new product launch, exhibit branding & marketing strategies, helping retailers to find unique new products, etc.