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Pioneered
by International Robotics Inc
Techno-Marketing™
The
art of creating extraordinary interactive business or consumer
environments through the integration of the world’s most innovative
technologies and special f/x.
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Explain
it |
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Drawing
upon society's growing fascination with science, technology
and futurism, the premise behind Techno-Marketing™
is to integrate extraordinary technologies, special
f/x, techno-art, interactive show experiences and futuristic
icons into exhibits, leisure, entertainment, resort,
gaming, museum and retail properties. Our clients have
become extremely successful in capturing the attention
and admiration of today's more demanding audiences
who,
in the presence of our less threatening Techno-Marketing™ tools,
become willing recipients to an educational or
commercial message, with little or no resistance.
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it’s
a strategy that works and works beautifully |
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Given
the nature of competition and the limited time you have
to capture the attention of your audience, IRI
is the
one company whose expertise encompasses all the crucial
disciplines required for consumer interest and retention.
Once we learn about your product or service, your target
audience, and where you plan to deliver your message,
we will prove invaluable by providing the most effective
Techno-Marketing™ tools and, more importantly, the integration of
these marketing tools into your
environment. A key rule to remember when practicing
the
art of Techno-Marketing™ is that unless a technology
can fascinate and communicate, it is no more than a very
expensive gadget. |
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How
does it work? |
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The
objective of a Techno-Marketing™ environment is to
decompress consumers already inundated by aggressive pitching.
How? By slowing down time.
All successful Techno-Marketing™ strategies have
one thing in common – the ability to amaze, mystify and
entertain audiences due to their originality and technological
advancements. Once you have invested your budget into
the design of an impressive stage, trade exhibit, or
consumer
environment, there still remains the challenge of how
to keep a potential customer long enough.
Most
consumers feel overwhelmed and this creates stress.
If you can provide them with relief with superior communication
tools, they will reward you with their extended attention
and curiosity. Time and again, crowds swell around a
Techno-Marketing™ installation because a customer
becomes so enthralled, they gather up friends to share
the excitement. Your brochures will disappear; your
business
cards will vanish. Your message is heard and, more importantly,
remembered while reinforcing your image as an innovative
industry leader.
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What
are the Benefits? |
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Media
exposure and re-enforced leadership.
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Our
clients typically receive a much higher profile vis-à-vis
the public, press, and the industry when utilizing
a technological innovation, which then overlaps onto
their own product and/or services by association.
If you like the medium through which information
is
passed on to you, you are prone to also favor the
contents of the message, be it an idea, a service,
or a product.
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When
being the best matters most... |
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IRI’s
reputation is based upon providing well-crafted, reliable
communication tools designed for repeated use, and their
originality assures attention from even the most demanding
consumer. The first consideration for any successful
Techno-Marketing™ strategy should always be reliability.
We
are Curators of Technology. IRI offers the world's
most
extensive collection of technological effects created
by some of the finest minds in engineering, physics,
electronics and art. To facilitate a continuous supply
of unparalleled leading edge communication tools, IRI
has established working relationships with scientists,
inventors, engineers, physicists, and artists from
all
over the world.
To
successfully attract consumers, entertainment technologies
are now the concept of choice. At IRI, however, this
does not mean the latest toys. For 25 years, we have
been producing the finest, most reliable robots in the
world. These accessible icons of futurism led us to
become Curators of Technology experienced in Design,
Concept Development, Themeing, Theatrics and Special
F/x, all of which, capture the attention and participation
of today’s sophisticated consumer through a highly
successful
blend of art, promotion, and humanized (friendly) technology.
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We
love technology but we also know what to do with it.
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UP
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